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Star Games Shoes edges to create an international brand & quot; lining & quot; I want and footwear giant Nike for a showdown 2003-10-16 16:52:16 & nbsp; Chinese shoes network www.cnxz.cn & nbsp; Print & nbsp; Close at the 1984 Los Angeles Olympic Games (Olympics), gymnast Li Ning leapfrogged US competitors, will three medals in the bag. Now, Li Ning is seeking to achieve a higher goal: to his sports shoe company into a strong company, in the vast Chinese market, with the US footwear giant Nike (Nike Inc.) a showdown. his Beijing Li Ning Sports Goods Co., Ltd. (Beijing Li-Ning Sports Goods Co., hereinafter referred to as: Li Ning Company) has gone beyond the large number of cheap domestic brands, China's market in an outstanding company, its sports shoes sales also more than the other companies, including Nike, including. However, although the company founder Li Ning in China enjoys the reputation as the Brazilian soccer star Pele (Pele) or US basketball superstar Michael. Jordan (Michael Jordan), as distinguished in their respective countries, but in dazzling foreign brands dominate this industry, the company can not get rid of the more rustic the reputation of local companies. Li Ning, which directly affects the company's profits: the company's athletic footwear and apparel prices can not be as high as Nike, Nike and its products price is only one and even two-thirds of similar products dichotomy. Li Ning, the company decided to change to their foreign rivals enviable brand company, it has begun to sponsor a number of national sports teams, not only is China's sports teams, including France, Spain, Russia and other countries sports teams. The company signed with European designers, in order to enhance its brand sports shoes. Moreover, the company is investing a lot of money for marketing and production of advertising films, corporate image that graces so sign (like a wave-shaped hook) can compete with Nike rounded off hook flag. Beijing's office sat a plan lounge chair, small in stature but tall sturdy Li Ning said: "The Chinese people need their own sports brand." Li Ning ambition hidden meaning beyond the world of sports shoes. Li Ning tried to build his company into a fashion sports shoes and sports apparel big companies in China and strive to create his own global brand process become pioneers. Although China is rapidly emerging as the world's processing ground (about half of the world's sports shoes made in China), China only has one or two well-known brands in the world. Li Ning's initial success indicates that the rise of emerging Chinese companies Nike, Coca-Cola (Coca-Cola) and Nokia (Nokia) and other companies in order to maintain its market share and had to pull out all the stops. With China's increasingly affluent Chinese market for foreign companies are increasingly critical. When the 2008 Olympic Games held in Beijing, China, the sports shoe market in Hong Kong and Taiwan together will reach $ 2.5 billion, surpassed Japan to become the world's second largest sports shoe market behind the United States later. Shanghai sports marketing firm Zou Marketing of Retro jordans for sale Thor. Peterson (Tor Petersen), said: "The field will become a (competitive) big battle, if the 2004 can not become a mature company, you will be out." basketball tournament sponsored by Nike invested heavily to China, the company even with recently in the American professional basketball league (National Basketball Association, NBA) event caused a sensation Yao Ming signed characters. China has dozens of sports shoes manufacturers, most of them are some of the no credit business, the production of cheap products or counterfeit foreign brands. These companies, almost no Who marketing investment funds. Li Ning company opened in 1990, the situation with these companies far. Li Ning won the gold medal at the Los Angeles Olympics the outstanding performance made him a national hero in the eyes of a generation of Chinese people. Four years after the Seoul Olympics, his performance unsatisfactory, did not win a medal, which made him fall into distress. Li Ning was only 8 years old when he was elected to the national gymnastics schools from rural Guangxi trained, he never carefully considered life after the end of athletic career. By chance, he met Li Jingwei, the China's largest soft drink maker Jianlibao (Jianlibao) person in charge gave him a job in the marketing department. It was this urge Jianlibao founder Li Ning brand to use its prestige to carry out some sports products business, Li Jingwei was one of the few Chinese know the brand and marketing people. But the gymnastics athlete was worried that this might damage his reputation. Because of admirers often stopped on the road, Li Ning, asked him to remain active in the sports arena, Li Ning eventually changed his mind and started his own company in support of Jianlibao. outset, since Li Ning personal fame is so great, the shoes are very easy to sell. But when Li Ning Company booming, the market situation changed. More Chinese brands into the store, competition from foreign brands also increased. Li Ning brand though still very high brand awareness, but the low quality of its production of sports shoes, old style. Even company executives also acknowledged that internal management was chaos. By 1999, sales from 76 million in 1997 fell to around $ 60 million. Thus, Li Ning fired several family members occupy important positions, hire more professional managers of enterprises. The sales decline has sounded a wake-up call. Li Ning, the company felt the need for a clear positioning, he began determined to produce the best quality sports shoes and sportswear as possible. "We want our products more than Nike (Nike)," Li Ning represents. To reverse the situation, the company moved from its headquarters located in southern Guangdong province near the plant to the consumer market near Beijing. The company set up a research and development centers, the introduction of foreign advanced shoe-making technology. From Italy and France for the Li Ning designer products, from T-shirts to sports bag, both into a more lively style. Meanwhile, Li Ning company also began to invest large sums of money their own brand, the 11% of total reven cheap air jordans ue for marketing. In the 2000 Sydney Olympics, Li Ning sponsored the French gymnastics team, became the first step towards its international brand. Li Ning, the company hired Publicis Groupe SA's international advertising agency Leo Burnett (Leo Burnett) helped draft the new brand awareness program that will target consumer group in China of high-class young people and teenagers. In addition, Li Ning Company has adopted a new advertising slogan: "Anything is possible (Anything is possible)". Li Ning's revenue started to grow again in 2001, reaching $ 89 million, the company expects 2002 earnings will be more than 120 million US dollars. According to Li Ning, the company estimates, Nike's revenue in China is about $ 100 million. Nike's sales in the China region do not want to disclose, but there is no objection to this figure. In addition, the Li Ning Company disclosed that its profit margin is about 8% of total revenue. However, Li Ning himself has said: "the road is not flat." He believes that the company's products in order to Nike product quality and technology match needs at least three years. In addition, Li Ning, the company is also trying to get rid of affiliated companies and personal image of Li Ning, Li Ning's personal image because the younger generation of Chinese people are rapidly losing influence. The company is surrounded by a new generation of consumers to create their own image, mainly this generation to participate in sports activities for entertainment and leisure purposes and not race. following the movement of young people in the stadium said, it indicates that Li Ning sports shoes image remains greatly improved. Beijing city center in an event sponsored by Nike, a group of young people playing basketball in the biting cold in December. Their feet are worn sports shoes: Adidas (Adidas), Nike (Nike) and Reebok (Reebok). No one wear Li Ning shoes. 22 years old, wearing Reebok shoes bell Lei (Zhong Lei, transliteration) said that his impression of the Li Ning brand only "can be", but only after the quality can be improved, he would consider buying a pair of. a department store in Beijing Li Ning store, the 19-year-old Andy Xing said he intends to buy a pair of Li Ning shoes, "because its price is lower than" Nike. But the gap between the two brands is increasingly shorter. Last year, the World Women's Basketball Championship game against Spain in China, the Chinese team to wear Nike sportswear. The Spanish team returned wearing Li Ning brand sportswear. "the whole world is experiencing globalization," Li Ning said, "If we want to become China's first, we must also become an international brand." Related newsonce again with the birth of the classic tennis shoes CRT300 in 70s as the model, New Balance for 2015 spring and summer brings a whole new color range. 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As the Nike 2012 summer the dream of one of a series of cooperation, it is expressed to Nike running in forty years of innovation in the process of tradition and development, and to celebrate the. More and more city women prefer to wear retro running shoes, the pursuit of simple and smart dress. This season, this trend will stage a comeback, running classic productsIn the spring of 2012, Nike Sportswear launched its K.O.B.E. series of products, products with basketball superstar Kobe Bryant ( Kobe Bryant ) for inspiration. Bold identifies, exquisite embroidery, strong material. K.O.B.E. series of every detail, elaborated Kobe the one and only competitive spirit, dedicated heart and creativity. Each product has a totem, the shovel is KOBE high school badge, the main color representing AfricanCompetition Chinese sports apparel industry is becoming more cheap jordans intense. Analysts said the global hegemon Nike (Nike) and Adidas (Adidas) in China while expanding, some local companies are not far behind. Over the years, Nike and Adidas virtual monopoly on the Shanghai and Beijing, China and other major coastal cities of sportswear market, but Li Ning (Li Ning) and Anta (Anta) and other local sports brand will occupy the two, third-tier cities. But the two sides are in a major push into China's inland market. According to Adidas introduced its sports shoes store sales (stores or consignment shops) is growing at a rate two to three per day increase. Nike also in rapid expansion. For both companies, the Chinese have replaced Japan to become their second largest after the United States market. This growth also explain to some extent when the Chinese sports goods retailer Pou Sheng International (Pou Sheng International Holdings) and Xtep International (Xtep International Holdings) last month, the first day of listing in Hong Kong suffered It snubbed. The two company's headquarters are located in southern China, with many Chinese footwear manufacturers, as they are from well-known brand OEM start. The first few days, the two stocks have fallen below the issue price, and continue to fall. Market shares of the overall lack of enthusiasm is one of the reasons causing them to fall, while investors in its business prospects increasingly competitive market environment in China is also deeply worried. BNP Paribas (BNP Paribas), research director in Hong Kong, China still Owen ? Swift (Erwin Sanft) says some overheated sector sportswear. He pointed out that the market can not continue after the Olympic Games of the current sales momentum, and market competition is fierce. Pou Sheng International is a shoe company Yue Yuen (Yue Yuen Industrial Holdings) a subsidiary of Business Adidas and Nike and other brands, but the latter two are developing more of its own shops. Wednesday, Bao Sheng shares closed at 2.12 Hong Kong dollars (about 27.2 US cents), up HK $ 0.02, but far below the issue price of HK $ 3.05. located in Fujian special steps have their own brand, but also Disney Sports series (Disney Sport) dealers. The Carlyle Group (Carlyle Group) holds a minority stake Xtep. Xtep listed in the June 3 issue price of HK $ 4.05 per share. Wednesday, Xtep shares rose HK $ 0.06 to HK $ 2.72. After the Olympics, the Chinese increasingly competitive sportswear market will continue to grow, but the pace is expected to slow down. Located in Shanghai's sports brand consultancy ZOU Marketing forecast, from 2009 to 2012, the Chinese sportswear market will grow 20% annually, the value will reach 12 billion US dollars. In 2006, the Chinese sportswear market totaled $ 3.8 billion, in the three years ended in 2009, an average annual growth will reach 23%. Recently, many Chinese sportswear brand in the advertising campaign during the Olympic Games have suffered restrictions. June 3, the Beijing Olympic Organizing Committee said, "Recommendations" Chinese media do not publish non-Olympic sponsor advertising associated with the Olympics. Adidas is the official sponsor of the Beijing Olympics. This makes Li Ning, the company sponsored the Chinese national TV sports show host clothing deal blocked, the transaction would have let Li Ning brand has been a lot of opportunities on the mirror during the Olympics. Since BOCOG announced the above statement, Li Ning's shares fell 23 percent on Wednesday to close at HK $ 16.84. Analysts ad South China Research (South China Research) of ????? said Li Ning stock will rebound, because in China brand, Li Ning still occupy a leading position in the market, while institutional investors are willing to buy the market leader of stocks. Since April, he has been giving Li Ning company a "buy" rating, given the 12-month target price of HK $ 26.54, up 58 percent compared with Wednesday's closing price. DBS Vickers Securities (DBS Vickers) Li Ning, the target price of HK $ 28, the company said, Li Ning's wholesale sales and same-store sales have achieved strong growth. Analyst Alice Hui wrote on June 30, Li Ning's fundamentals will not have long-term, major changes. Some analysts optimistic about the addition of a local sports apparel manufacturers are Hong Kong-listed China Dongxiang (Group) Co., Ltd. (China Dongxiang Group), which owns the Italian brand Kappa brand in mainland China and Macau use rights. other popular soccer team as Juventus sponsor, Kappa young Chinese consumers are seen as the forefront of fashion brands. Its logo is a woman silhouette of two people sitting back to back. According ZOU Marketing says, Kappa is ranked third in the Chinese market revenue of international sporting goods company, after Nike and Adidas. China Dongxiang spacious stores prominent European theme. BNP Paribas is still Swift said that China trends appear to have positioned itself as a blinding foreign brands, although bones or Chinese brand. BNP Paribas does not track trends in China, but last September it will be the latter called a promising consumer brands company. In June this year, UOB Kay Hian (UOB Kay Hian) trends in the Chinese initial rating to "buy", target price of HK $ 5.80, on the grounds that the company has the right to use the brand Kappa and plans within the next three years to open 600 to 700 stores. The stock closed at HK $ 2.99, it has fallen 48 percent this year. South China Research analyst ????? still insists he is Chinese trend set in during April 12-month target of HK $ 5.01. He said, very much appreciate the company made to re-evaluate the product portfolio, while the decision to further develop the footwear business. Profit margin is higher than the clothing footwear products. He said that China Dongxiang successfully positioned itself as a fashion brand, not just sports brand. Many Chinese youth wearing sportswear, but do not exercise, so this location is very good. China Dongxiang listed last October, its founder Chen Yihong Li Ning, a former executive director of the company; the company's chief executive has worked before in the Li Ning Qin Dazhong. China Dongxiang announced in April that its 2007 net profit growth over the previous year more than doubled to 734 million yuan (about 107 million US dollars), in 2006 was 306 million yuan; revenue growth 99%, to 1.71 billion yuan. The company also announced plans to acquire Japanese ski goods brand Phenix, which owns the Kappa brand in Japan the right to use. 2012-3-21 upload and download attachments at 13:23 (97.66 KB) we walk through the streets all the time and see the skateboard figure and the skateboards' low dazzle skateboard shoes. Paul · Rodrigues as an excellent skateboarder, many skateboarding fans, and he launched Paul Rodriguez series and Nike joint signature shoes, shoes are the best fans respected skateboard shoes. After the baptism and innovation of the five generation, overwhelmed by this classic series again exposure Nike P-Rod sixth generation of new products, this is still a well-known suede uppers and perforated suede material as the main material, but also show a lot of color color, with pink and red wine Swoosh, followed by Nike huarache inserts into a stable design of shoes the lining and the bottom also uses a fluorescent green color dazzling, overall color are full of youthful sense of color. November 11th (familiar) is the United States Veterans Day, this day to the veterans in the United States of people, especially those who sacrificed their lives for the country or even pay tribute to veterans wounded. Recently, the network has exposed a pair of Under Armor Anatomix Spawn Low Veterans Day PE, black shoes, green, midsole collocation and holiday atmosphere more fit, insole printed with the sight of other special UA signs. This pair of PE Wounded Warrior Project appeared on the tongue (a veteran of the charity organization in the United States) LOGO, Under Armor in 2012-2014 to donate 1 million dollars, and became the organization sponsors. On Veterans Day, we can see a lot of UA signings on the foot of this pair of PE, such as Greivis Vasquez.Travel, we can see people in every kind of shoes. Have to wear sandals, wearing shoes, wear slippers, wear shoes, and the big brother who wore a suit and tie foot shoes. For those sister aunts high heels on the conquest of Huashan, Mount Huangshan, in addition to the skill we sigh, we will inevitably feel the backwardness of outdoor products. when we go out for an outing, usually wear a pair of white shoes or shoe what. Later we gradually began to put on shoes and high-end sports shoes. These shoes are used for general urban tourism, can also accept, but they are not suitable for outdoor hiking. Remember in acetabular Valley just developed, our teacher to withstand pressure, take you to go for an outing on the eve of senior high school entrance examination. At that time has not yet formed what vertebral acetabular valley line, along the bottom of the canyon upstream of the students often have to step on the stones through a clear brook. The stones covered with moss, and occasionally fall in water. The fat old bear already fell down 3 times in less than an hour, only the sun on the shore of airing shoes. I was wearing a pair of Nike high, just began to dare in the brook with flight, but later also unfortunate drowning. Our class of more than 30 people, more than 60 people fell into the water, once upon a time, an outdoor hiking tour into a water park. Early summer weather in Beijing is better, although we repeatedly fell into the water, we are lucky, no one was injured sick. But if we go to a complex environment, local temperature changes, consequences be unbearable to contemplate. in outdoor sports, a good pair of shoes is very important. When you are carrying a large backpack mountain wading, your feet will be much larger than usual pressure. If you need to climb or jump, your ankle will be the impact from different directions. In this case, you can ensure that don't get hurt? A good pair of shoes can not only give you comfort, you can also guarantee the smooth journey. if you only in urban tourism, a pair of sneakers can cope with the. If you walk more, a good pair of walking shoes (Walking Shoes) will make your feet much easier. If you have a car, where the terrain is not very complicated, you don't need professional outdoor shoes. Most of the time, I will wear a pair of Clarks shoes. Clarks shoes are not beautiful, but it is very comfortable to wear shoes. The day after wearing it feet or so easily, after coming home, I often feel a pair of slippers is superfluous. Of course, if you go to the more complex terrain environment, had better wear a pair of hiking shoes. 0.jpg (116.96 KB, download times: 1) download attachment save to album Upload 09:26 2014-5-12 custom shoes God Mache again new Batman Batmobile design inspiration, for use in Nike Air Mag. The original grey shoes of Nike Air Mag are decorated with the geometric shapes of black gray, and they are decorated with black gray tone decoration and LED lamp at the bottom. It makes Nike Air Mag show a new look. 1.jpg (104.24 KB, download times: 1) download attachment save to album Upload 09:26 2014-5-12 i+ D5 K- 3 P1 V. ^7 x _+ % of the black / White / red color of the Air Jordan XX8 movement SE with a dark black uppers, with red bottom collocation movement and white rubber outsole. The sale date of this pair of colour shoes has not been decided. 2012-2-23 08:25 upload and download the attachment (129.76 KB) ASICS has always been a professional running shoes brand image by many sports enthusiasts, and in order to cater to more young people love, they will also launch a trend in recent years in the atmosphere very retro running shoes, from the recent performance, the momentum is more and more fierce. Among these, ASICS GEL LYTE III is the most widely used type of shoes shoes for their application, type of shoes retro, all-match color and the acclaimed in the bottom of comfort, is the reason he's enduring. In ASICS's new season's shoes, the traditional Chinese concept of "Yin and Yang" has been implanted into the shoes, with a black and white color showing the most. While reviewing the development process of ASICS, compared to his predecessor New Balance ASICS to make achievements, there are still a lot of hard work, continuous innovation in order to win more applause, we will also expect ASICS can bring us more surprises!